When Dutch bicycle manufacturer Vanmoff put a drawing of a TV on the boxes used to ship their bikes to the US shipping damages dropped by 70-80%. True story.
This is a good example of how communication can change behaviour.
Annals of everyday thoughts
When Dutch bicycle manufacturer Vanmoff put a drawing of a TV on the boxes used to ship their bikes to the US shipping damages dropped by 70-80%. True story.
This is a good example of how communication can change behaviour.