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Which is more respected, TV or bicycle? It depends on the audience

When Dutch bicycle manufacturer Vanmoff put a drawing of a TV on the boxes used to ship their bikes to the US shipping damages dropped by 70-80%. True story.

This is a good example of how communication can change behaviour.

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Rethink

Om Malik:

Maybe it is time for platforms to rethink the idea of engagement, purely from the point of view of conversations and communication. In a weird sort of way, the Snapchat streaks are a perfect encapsulation of an engagement dynamic, which cannot be monetized but is just a non-verbal, non-textual conversation between a small subset of friends and meaningful only to them.

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Journalism should build bridges

Journalist and professor Jeff Jarvis on storytelling, explanations and a need to revisit definitions of journalism. Less focus on simplifying, more on interdisciplinary approaches, and building bridges:

“Journalism requires a different starting point: not getting and writing stories to fill a Gutenberg-era product called a publication, not convincing ourselves and our public that we can summarize and explain their world in the neat confines of text, not merely saying what happened today or will tomorrow. Instead, I want to imagine a journalism that begins with the problems we see and reaches across disciplines to seek solutions. (You might expect me to turn to technology but, no, I am looking to academic fields of study that have much to teach us about the society we serve.) Thus a reimagined journalism would not act as gatekeeper but as bridge.”

Read the article, a short simplifying quote doesn’t convey the full meaning.

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Communities of practice

Communities of Practice (CoP) are

“groups of people who share a concern or a passion for something they do and learn how to do it better as they interact regularly.” This learning that takes place is not necessarily intentional. Three components are required in order to be a CoP: (1) the domain, (2) the community, and (3) the practice.

Food for thought as we work with church communicators and communication networks around the world.