Surely you’re joking Mr. Feynman is one of my favorite books from this year. Listening to the audiobook has been pure joy. There is a love of science, mathematics and physics that shines through every chapter. At the same time Feynman seems to have been a delightfully quirky character who was genuinely interested in people and the world around him.
I used to have trouble doing long copy because I’d get stuck in the structure of it, trying to land the ad perfectly from the very beginning. Logic and order come more in the editing than the writing. Treat long copy like a piece of documentary footage; you gather a bunch of content before you chop it together.Junior
Write first. Edit second. Don’t let perfectionism get in the way.