Category: Reading

  • One reason to care rather than a hundred reasons to buy

    Bernadette Jiwa is a queen of storytelling. I’ve been reading her book Make your idea matter which is collection of short chapters on storytelling. I find it quite inspiring for my own thinking on how to communicate ideas and organizations. In one chapter she offers six questions to spark a discussion on ”brand relevance” which […]

  • Surely you’re joking

    Surely you’re joking Mr. Feynman is one of my favorite books from this year. Listening to the audiobook has been pure joy. There is a love of science, mathematics and physics that shines through every chapter. At the same time Feynman seems to have been a delightfully quirky character who was genuinely interested in people […]

  • Write first. Edit second

    Thomas Kemeny: I used to have trouble doing long copy because I’d get stuck in the structure of it, trying to land the ad perfectly from the very beginning. Logic and order come more in the editing than the writing. Treat long copy like a piece of documentary footage; you gather a bunch of content […]