Return of the blog

A new version of The Verge launched earlier this week. At its heart the site is now a blog which mixes longform and shortform content with links. Kind of like an old-school blog with asides. I like it a lot. The Nieman Lab reports about it and quotes Verge editor Nilay Patel:

“One of my biggest goals — the big number that I’m looking at — is how much traffic we send out. I think we will be a huge success if we are sending a meaningful amount of traffic to other people,” Patel said. “Because that relationship between publishers and platforms has gotten totally out of whack.”