Projects a la Seth

Seth Godin on tasks vs projects:

The way a project gets done is up to you. Your goal is to create an extraordinary outcome, not to perform the tasks. The work done is simply a means to an end. If you can figure out how to do less work or different work and still create project magic, that’s exactly what you should do.

The challenge is in owning the project. 

Food for thought, as always, and an approach I would support. Go for projects rather than tasks.