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Blog

Waves and the lake

One of the artworks of Geneva Lux was more similar to waves in a mathematical representation than the waves we sometimes see on Lac Leman. For the two weeks then Geneva Lux was on display the darkness of winter was made brighter by the vision of the artists. It was much appreciated.

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Blog

Inspiration is important but

don’t let it come between you and the act of creation.

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Reading

Write first. Edit second

Thomas Kemeny:

I used to have trouble doing long copy because I’d get stuck in the structure of it, trying to land the ad perfectly from the very beginning. Logic and order come more in the editing than the writing. Treat long copy like a piece of documentary footage; you gather a bunch of content before you chop it together.

Junior

Write first. Edit second. Don’t let perfectionism get in the way.

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365days Photos

366 days

Twenty twenty is a leap year so this time it’s not 365 but rather 366 days of photos. It truly is a great way to remember your year.

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Photos

The lights

Lighting the tree makes a tree from the lights at night.